What is a consequence of negative media coverage as an indirect cost?

Negative media coverage can significantly influence public perception and consumer trust, making lower consumer trust and perception a valid consequence of such coverage. When a company or organization is featured negatively in the media, it often leads to a decline in the public's confidence in the brand. This erosion of trust can affect customer loyalty, lead to a decrease in sales, and create long-term reputational challenges that may take years to recover from.

In addition to the immediate impact, the lingering effects of negative media coverage can result in a broader reluctance among potential customers to engage with the brand, thus affecting future business opportunities. This observed skepticism can reshape market perceptions and consumer behaviors, causing lasting repercussions on the organization’s reputation and market positioning.

The other options reflect different aspects of costs but do not specifically tie to the indirect impact of negative media coverage in terms of public perception and consumer trust.